CLEAN is delighted to have been named the fastest and most creative company at the launch of The Estate Trail App, sponsored by SEGRO, Slough Trading Estate, Home Slough, Slough Aspire, Slough Council & Arts Council England. The first of its kind the App is a digital treasure trail using mobile app technology to gain a unique insight into the history and heritage of Slough Trading Estate.
The App connects the local community and workers by allowing its users to explore Slough’s creativity, heritage and innovation across eleven iconic Slough Trading Estate locations using Augmented Reality (AR) / Quick Response (QR) technology. Using the App users can also hear from employees at companies across Slough Trading Estate on what it is like to work there.
The digital treasure trail launch event started and finished at SEGRO HQ, Slough on Thursday 22 March 2018. CLEAN competed against nine other teams from Slough Trading Estate including SEGRO, Mars, Hanovia, Ford GT40 each team visited checkpoints to discover 11 iconic locations, including CLEAN’s own Slough laundry site. Team CLEAN consisted of Susan Reay, Jay Shadenbury, Claire Wilmot, Fiona James & Kwaku Ankapong who expertly navigated the trading estate using the Apps interactive map to ensure all the trail checkpoints were found and engaged with actors performing character roles at each point for clues before answering questions about the estates history. More clues were discovered by using the Estate Trail App’s AR/QR technology to scan lamppost banners and the team tweeted pictures of their progress throughout their journey via the CLEAN twitter profile.
The Judges crowned CLEAN as the overall winner for creative input and completing the treasure trail (approximately 8 miles) in the quickest time at just under 2 hours with all questions answered correctly. In addition to the award, CLEAN also won £500 for Aik Saath – Empoword (a local Arts charity). The local Arts charity was established 20 years ago in response to tensions between young people from different backgrounds in Slough.
Team CLEAN captain, Kwaku Ankapong said: “We had a great day exploring the rich culture and heritage of Slough while participating in the ETA. We are so proud to have won the event and be able to give £500 to Aik Saath, a local charity in Slough committed to working with people from all communities, faiths and backgrounds to promote and encourage conflict resolution and community cohesion through training, campaigns and projects.”
Members of the public can now scan lampposts across Slough Trading Estate using a Estate Trail App and QR scanner entitled “Zappar” to reveal more historical information about Slough - to find out more visit: www.etaslough.com
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